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Peter's PhD on medicine adherence showed that this is closely tied into consumption and behaviour more generally. Therefore Sunrise Consulting is also able to help clients to understand and improve their customers' adherence to instructions.

We can help you by firstly gaining an insight into your products and positioning. We can then provide bespoke guidance as to the reasons for your customers not following your instructions and advise on many areas including promotion, product packaging, customer education etc.


Why don’t people follow the instructions? 

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